Similar Search Results

Multinomial logit models in marketing : from fundamentals to state-of-the-art

Elshiewy, Ossama; Guhl, Daniel; Boztuğ, Yasemin - In: Marketing : ZFP ; journal of research and management 39 (2017) 3, pp. 32-49

Persistent link: https://www.econbiz.de/10011780892

Die Analyse der Preiswirkung auf die Markenwahl : eine nichtparametrische Modellierung

Boztuğ, Yasemin - 2002 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001687352

Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling

Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000

Persistent link: https://www.econbiz.de/10001546575

The influence of inventory effects and reference points on the rate of consumption

Bell, David R.; Boztuğ, Yasemin - 2001

Persistent link: https://www.econbiz.de/10001629744

Testing the multinomial logit model

Bartels, Knut; Boztuğ, Yasemin; Müller, Marlene - 1999

Persistent link: https://www.econbiz.de/10001377692

Nicht- und semiparametrische Markenwahlmodelle im Marketing

Boztuğ, Yasemin; Hildebrandt, Lutz - 1998

Persistent link: https://www.econbiz.de/10000998088

A market basket analysis based on the multivariate MNL model

Boztuğ, Yasemin (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001919370

A market basket analysis conducted with a multivariate logit model

Boztuğ, Yasemin (contributor); … - 2005

The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More...

Persistent link: https://www.econbiz.de/10003049827

A combined approach for segment-specific market basket analysis

Boztuğ, Yasemin; Reutterer, Thomas - In: European journal of operational research : EJOR 187 (2008) 1, pp. 294-312

Persistent link: https://www.econbiz.de/10003769201

Ansätze zur Warenkorbanalyse im Handel

Hildebrandt, Lutz; Boztuğ, Yasemin - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 217-233). 2007

Persistent link: https://www.econbiz.de/10003468164