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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616
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Selection of leveraging strategies by national Olympic sponsors : a proposed model
Davies, Fiona; Tsiantas, Georgios - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 271-289
Persistent link: https://www.econbiz.de/10003761152