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Attributes, attribute values and their characteristics : a unifying approach and an example involving a complex household investment
Grunert, Klaus G. - In: Journal of economic psychology : research in economic … 10 (1989) 2, pp. 229-251
Persistent link: https://www.econbiz.de/10001079415
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Psychological aspects of strategic management
Grunert, Klaus G. - In: Essays on economic psychology, (pp. 109-131). 1994
Persistent link: https://www.econbiz.de/10001287425
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Cognition and economic psychology
Grunert, Klaus G. - In: Essays on economic psychology, (pp. 91-108). 1994
Persistent link: https://www.econbiz.de/10001287426
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Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170
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Prozessverfolgende Conjoint Analyse : neue Möglichkeiten der Analyse des Informations- und Entscheidungsverhaltens von Konsumenten
Grunert, Klaus G. - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 501-516). 2004
Persistent link: https://www.econbiz.de/10002516500
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Understanding economic behaviour
Grunert, Klaus G. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000786075
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Means-end chains and laddering : an inventory of problems and agenda for research
Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995
Persistent link: https://www.econbiz.de/10000924686
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Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research
Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998
Persistent link: https://www.econbiz.de/10000981040