Over the vast discourse on corporate identity (CI), several CI models have been proposed – each with their respective elements, theoretical and empirical justifications for incorporating the corporate identity elements. These justifications are at the centre of where various scholars differ in...

Direct-to-consumer advertising of pharmaceuticals has led to questions of whether consumers benefit from the additional drug information, or are harmed by being induced to pursue prescriptions that are unnecessary or even dangerous. We conducted an empirical study of the relation between...

Five studies show that people, including experts such as professional chefs, estimate quantity decreases more accurately than quantity increases. We argue that this asymmetry occurs because physical quantities cannot be negative. Consequently, there is a natural lower bound (zero) when...

We bridge the currently used practices sale and operation planning into supply demand integration company system. Paper is presenting actual analytical outputs (particular outputs) about company demand and supply integration systems. On this base we formulate recommendations in the form of DSI...

Transaction Marketing is the theory and practice in Marketing that centres on the art of attracting new customers rather than retaining existing ones. The traditional emphasis has been on making sales rather than building relationships. The focus is on pre-selling rather than on caring for the...

Objective - This paper examines the performance of the Bali & Beyond Travel Fair (BBTF) 2018, an event whereby buyers and sellers meet to negotiate on travel and tourism businesses at the Bali Nusa Dua Convention Centre (BNDCC). The study also explains the marketing strategies being used,...

Previous work on the endowment effect has demonstrated that current ownership status affects object valuation and that this effect occurs instantaneously upon possession of an object. The current work presents findings from four studies which indicate that the history of past ownership can also...

Competition is a complex process that includes many subdivisions. As we all know, in real life, we can hardly find perfect competition. The aim of this article is to highlight and analyze the competition process, linked to ethics and advertising. We will describe the advertising process related...

The paper introduces the concept of customer-based brand equity for a tourism destination and thereby completes previous tourism destination studies which have exclusively investigated the destination image concept. Since no other authors have combined the four proposed dimensions (awareness,...