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China's social safety net is still underdeveloped, hence family support in the form of intergenerational transfers often serves as a substitute for the public transfer system. Using data from the China Health and Retirement Longitudinal Study, this paper finds that both upstream inter-vivos...
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Family support in the form of intergenerational transfers could serve as a substitute for the public transfer system, especially when the public safety net is weak. Intergenerational transfers could be impacted by changes in public insurance. Conversely, induced changes in family transfers could...
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Reward advertising is an emerging monetization mechanism for app developers in which consumers choose to view ads in exchange for apps’ premium content. We provide the first economic analysis of reward advertising by studying the implications of offering reward ads, either by itself, or in...
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The Internet has assumed a central role in the global economy facilitating commerce and communication, and is thus central to many areas of IS research. In particular, IS researchers played a critical role in the academic discourse on net neutrality, which has recently informed new regulatory...
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This paper investigates an emerging monetization mechanism for app developers – reward advertising. With reward ads, consumers have an option to view ads in exchange for a reward such as premium content. We investigate when and how an app developer should adopt reward ads as a mechanism for...
Persistent link: https://www.econbiz.de/10012949708
Consumer review systems have become an important marketing communication tool through which consumers share and learn product information. Although there is abundant evidence that consumer reviews have significant impact on product sales, the design of consumer review systems and its impact on...
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