Marketing is among the most powerful cultural forces at work in the contemporary world, affecting not merely consumer behaviour, but almost every aspect of human behaviour. While the potential for marketing both to promote and threaten societal well-being has been a perennial focus of inquiry,...

The purpose of this paper is to examine the effects of internal and external scale economies on the propensity of US manufacturing firms to export. This paper examines the effects of location and firm size on export propensity. In addition, this paper examines the relative effects of geographic...