In a highly competitive environment a product's commercial success depends increasingly more upon the ability to satisfy consumers' preferences that are highly diversified. Since a consumer product typically comprises a host of technological attributes, its market value incorporates all of the...

The discrete choice model generally captures consumers' valuation of the product's quality within the framework of a cross-sectional analysis, while the diffusion model captures the dynamics of demand within the framework of a time-series analysis. We propose an adjusted discrete choice model...