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The effect of perceived similarity on sequential risk taking

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Divide and prosper : effects of partitioned prices on consumers' price recall and demand

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Empirical generalizations in the modeling of consumer choice

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Bias in utility assessments : further evidence and explanations

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Detecting failures of backward induction : monitoring information search in sequential bargaining

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Lateral Prefrontal Cortex And Self-Control In Intertemporal Choice

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Disruption of function of left, but not right, lateral prefrontal cortex (LPFC) with low-frequency repetitive transcranial magnetic stimulation (rTMS) increased choices of immediate rewards over larger delayed rewards. rTMS did not change choices involving only delayed rewards or valuation...

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A call for research on management accounting service quality

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