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Theory
Marketing
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5,125
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4,955
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4,734
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Meffert, Heribert
46
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42
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36
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29
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21
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17
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17
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15
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15
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14
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13
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13
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13
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12
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11
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10
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10
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9
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9
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9
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9
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8
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8
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8
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8
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8
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8
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8
Albers, Sönke
7
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7
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7
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4
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3
European Society for Opinion and Marketing Research
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Springer Fachmedien Wiesbaden
3
Springer-Verlag GmbH
3
Edward Elgar Publishing
2
European Communication Council
2
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2
Federal Trade Commission
2
Institut für Agrarentwicklung in Mittel- und Osteuropa
2
Istituto Nazionale di Economia Agraria
2
NetLibrary, Inc
2
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Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
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1
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1
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1
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1
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Gabler Edition Wissenschaft
46
SpringerLink / Bücher
46
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40
Lehrbuch
33
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Springer eBook Collection / Business and Economics
24
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19
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14
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
12
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
12
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11
International journal of forecasting
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11
Berichte aus der Betriebswirtschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
10
American journal of agricultural economics
9
Die Betriebswirtschaft : DBW
9
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9
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9
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Jahrbuch der Absatz- und Verbrauchsforschung
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8
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8
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8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Schriften zu Marketing und Management
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Journal of marketing
7
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
7
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
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ECONIS (ZBW)
2,814
Other ZBW resources
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1
Competitiveness in the economic concepts, theories and empirical research
Siudek, Tomasz
;
Zawojska, Aldona
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
13
(
2014
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10010496367
Saved in:
2
The rise of
agribusiness
and the distributional consequences of policies on intermediated trade
Dhingra, Swati
;
Tenreyro, Silvana
-
2020
Persistent link: https://www.econbiz.de/10012196865
Saved in:
3
Estimating economic efficiency under risk for agricultural cooperatives
Pokharel, Krishna Prasad
;
Featherstone, Allen M.
; …
- In:
International journal of food and agricultural …
7
(
2019
)
2
,
pp. 77-89
Persistent link: https://www.econbiz.de/10012109906
Saved in:
4
A measure of duration in a life cycle analysis of U.S. agricultural cooperatives
Boland, Michael A.
-
2020
Persistent link: https://www.econbiz.de/10012260961
Saved in:
5
Chapter 18 Forecasting in
Marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10014023688
Saved in:
6
Marketing
and management of innovations in public governance as core determinants of trust
Vysochyna, Alina
;
Semenov, Volodymyr
;
Kyrychenko, Kostiantyn
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
2
,
pp. 204-212
Persistent link: https://www.econbiz.de/10013161865
Saved in:
7
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
8
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
9
MOOCs to university : a consumer goal and
marketing
perspective
Howarth, Jason
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011706684
Saved in:
10
The state of art of resource-based theory in
marketing
research
Della Corte, Valentina
;
D'Andrea, Chiara
;
Del Gaudio, …
- In:
The marketing review
17
(
2017
)
3
,
pp. 283-306
Persistent link: https://www.econbiz.de/10011853806
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