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Entrepreneurial orientation as the determinant of entrepreneurial marketing behaviors
Kilenthong, Pitsamorn; Hultman, Claes M.; Hills, Gerald E. - In: Journal of small business strategy 26 (2016) 2, pp. 1-21
Persistent link: https://www.econbiz.de/10011497345
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Research at the marketing/entrepreneurship interface : proceedings of the University of Illinois at Chicago Symposium on Marketing and Entrepreneurship
Hills, Gerald E. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10001872641
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The investment management of promotion expenditures
White, John B.; Miles, Morgan P.; Levernier, William Bernard - In: Research in finance 17 (1999), pp. 191-199
Persistent link: https://www.econbiz.de/10001485104
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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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With the best of intentions : a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour
Grimmer, Martin; Miles, Morgan P. - In: International journal of consumer studies 41 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011685468
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An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes
Jenson, Ian; Doyle, Richard; Miles, Morgan P. - In: Journal of business research : JBR 112 (2020), pp. 291-299
Persistent link: https://www.econbiz.de/10012230594