In the theory of microeconomics, in discussions related to consumer behavior, it is usually assumed that the household acts as a decision-making unit like an individual, and for a household, a budget constraint and a utility function are considered. As a result, only the general behavior of the...

Purpose: This study aims to examine the factors that form the commitment Design/methodology/approach: The sampling technique used is proportionate stratified random sampling, with 100 respondents and the data collection happens in 2018. Methods of data analysis in this study uses multiple linear...