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Theory
Consumer behaviour
30
Partial least squares
29
Konsumentenverhalten
26
Partielle kleinste Quadrate
26
Beziehungsmarketing
24
Relationship marketing
24
Kleinste-Quadrate-Methode
20
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20
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17
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16
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16
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12
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11
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11
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10
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10
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5
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Henseler, Jörg
10
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7
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3
Ringle, Christian M.
3
Dijkstra, Theo K.
2
Odekerken-Schröder, Gaby
2
Sarstedt, Marko
2
Bliemel, Friedhelm W.
1
Brijs, Kris
1
Calantone, Roger J.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Müller, Tobias
1
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1
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1
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1
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Maastricht Research School of Economics of Technology and Organizations
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1
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1
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1
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1
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Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
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ECONIS (ZBW)
17
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1
Marketing: its dynamics and challenges : proceedings
Bloemer, Johanna M.
(
contributor
);
Lemmink, Jos
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000923278
Saved in:
2
Loyaliteit en tevredenheid : een studie naar de relatie tussen merktrouw en consumententevredenheid
Bloemer, Johanna M.
-
1993
Persistent link: https://www.econbiz.de/10000857774
Saved in:
3
The complex relationship between consumer satisfaction and brand loyalty
Bloemer, Johanna M.
- In:
Journal of economic psychology : research in economic …
16
(
1995
)
2
,
pp. 311-329
Persistent link: https://www.econbiz.de/10001187042
Saved in:
4
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
;
Odekerken-Schröder, Gaby
; …
-
2002
Persistent link: https://www.econbiz.de/10001780786
Saved in:
5
Constraints and dedication as drivers for relationship commitment : an empirical study in a health-care context
Odekerken-Schröder, Gaby
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001781964
Saved in:
6
The CoO-ELM model : a theoretical framework for the cognitive processes underlying country of origin-effects
Bloemer, Johanna M.
;
Brijs, Kris
;
Kasper, Hans D. P.
- In:
European journal of marketing : EJM
43
(
2009
)
1/2
,
pp. 62-89
Persistent link: https://www.econbiz.de/10009525882
Saved in:
7
An activities-based approach to network management : an explorative study
Manser, Kristina
;
Hillebrand, Bas
;
Klein Woolthuis, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 187-199
Persistent link: https://www.econbiz.de/10011503669
Saved in:
8
Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte
Henseler, Jörg
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003238704
Saved in:
9
Customer Equity von KMUs
Bliemel, Friedhelm W.
;
Henseler, Jörg
- In:
Unternehmensbewertung und Basel II in kleinen und …
,
(pp. 235-252)
.
2003
Persistent link: https://www.econbiz.de/10001759671
Saved in:
10
Kundenwert als Baustein zum Unternehmenswert
Henseler, Jörg
;
Hoffmann, Thorsten
-
2003
Persistent link: https://www.econbiz.de/10001760893
Saved in:
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