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The zero-price effect in a multicomponent product context

Konya-Baumbach, Elisa - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 689-694

Persistent link: https://www.econbiz.de/10011597032

Applying configurational theory to build a typology of ethnocentric consumers

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - In: International marketing review 33 (2016) 3, pp. 351-375

Persistent link: https://www.econbiz.de/10011486975

Get the show on the road : go-to-market strategies for e-innovations of start-ups

Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, … - In: Journal of business research : JBR 83 (2018), pp. 65-81

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Applying Configurational Theory to Build a Typology of Ethnocentric Consumers

Feurer, Sven; Konya-Baumbach, Elisa; Woodside, Arch G. - 2015

Purpose: Individuals showing high consumer ethnocentrism (CE) prefer domestic over foreign-made products and their preferences may contribute to barriers to international market entry. Therefore, how to identify such consumers is an important question. Shankarmahesh’s (2006) review reveals...

Persistent link: https://www.econbiz.de/10014136426