Similar Search Results

Mining unstructured data for market insights : a study of representation learning and its value for marketing

Borchers, Oliver - 2020

Persistent link: https://www.econbiz.de/10012392551

Marketing management : a contemporary perspective

Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009

Persistent link: https://www.econbiz.de/10003744558

The role of defaults in preventing innovation rejection

Kuester, Sabine; Heß, Silke C.; Herrmann, Andreas - In: International journal of innovation management 19 (2015) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10011309439

Get the show on the road : go-to-market strategies for e-innovations of start-ups

Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, … - In: Journal of business research : JBR 83 (2018), pp. 65-81

Persistent link: https://www.econbiz.de/10011775917

Divide tariffs and prosper? : a focus on the role of need for cognition

Feurer, Sven; Schuhmacher, Monika C.; Kuester, Sabine - In: Marketing : ZFP ; journal of research and management 37 (2015) 2, pp. 101-108

Persistent link: https://www.econbiz.de/10011560950

Divide Tariffs and Prosper? A Focus on the Role of Need for Cognition

Feurer, Sven; Schuhmacher, Monika; Kuester, Sabine - 2015

This study presents a conceptual replication of the effect of partitioned prices on consumer responses in a subscription service setting. Contrasting Morwitz/Greenleaf/Johnson’s (1998) seminal article, the results of an online experiment reveal that consumers are more likely to buy a...

Persistent link: https://www.econbiz.de/10014133809