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QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle - In: Australasian marketing journal 25 (2017) 3, pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
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Ignorantics : the theory, research, and practice of ignorance in organizational survival and prosperity
De Villiers, Rouxelle - In: Administrative Sciences : open access journal 15 (2025) 7, pp. 1-19
This study responds to the call by some scholars to establish a framework for ignorance. It challenges the myth that ignorance is all bad and an utterly undesirable state in organizations and proposes a new framework for the application of ignorance analytics in organizations. It includes a...
Persistent link: https://www.econbiz.de/10015436114
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Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based information
De Villiers, Rouxelle; Woodside, Arch G.; Marshall, Roger - In: Journal of business research : JBR 69 (2016) 8, pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780