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Brand engagement and brand loyalty
Goldsmith, Ronald E. - In: Branding and sustainable competitive advantage : …, (pp. 121-135). 2012
Persistent link: https://www.econbiz.de/10009707213
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Rational choice and bounded rationality
Goldsmith, Ronald E. - In: Consumer perception of product risks and benefits, (pp. 233-252). 2017
Persistent link: https://www.econbiz.de/10011649249
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Entrepreneurship and adaption-innovation theory
Goldsmith, Ronald E. - In: Technovation : the international journal of … 11 (1991) 6, pp. 373-382
Persistent link: https://www.econbiz.de/10001115243
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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"Converging on a new theoretical foundation for selling" five years later : emerging priorities, new applications, & directions for ongoing research
Plouffe, Christopher R.; Hartmann, Nathaniel; … - In: European journal of marketing 58 (2024) 3, pp. 685-703
Persistent link: https://www.econbiz.de/10015047324
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Managing new salespeople's ethical behaviors during repetitive failures : when trying to help actally hurts
Bolander, Willy; Zahn, William J.; Loe, Terry W.; … - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 519-532
Persistent link: https://www.econbiz.de/10011757474
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Spurious response error in a new product survey
Goldsmith, Ronald E. - In: Journal of business research : JBR 17 (1988) 3, pp. 271-281
Persistent link: https://www.econbiz.de/10003561455