The Chinese government aims to use environmental policy measures to improve society's overall green total factor productivity (GTFP) and create a new development pattern in which the economy and the environment are equally important. Based on the perspective of indirect financing, this study...

Reward advertising is an emerging monetization mechanism for app developers in which consumers choose to view ads in exchange for apps’ premium content. We provide the first economic analysis of reward advertising by studying the implications of offering reward ads, either by itself, or in...

The Internet has assumed a central role in the global economy facilitating commerce and communication, and is thus central to many areas of IS research. In particular, IS researchers played a critical role in the academic discourse on net neutrality, which has recently informed new regulatory...

This paper investigates an emerging monetization mechanism for app developers – reward advertising. With reward ads, consumers have an option to view ads in exchange for a reward such as premium content. We investigate when and how an app developer should adopt reward ads as a mechanism for...

Consumer review systems have become an important marketing communication tool through which consumers share and learn product information. Although there is abundant evidence that consumer reviews have significant impact on product sales, the design of consumer review systems and its impact on...