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Towards a Bhaskarian metatheory for marketing systems
Simmonds, Hamish
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014584751
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Toward a theory of marketing law transgressions
Gazley, Aaron
;
Sinha, Ashish
;
Rod, Michel
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 476-483
Persistent link: https://www.econbiz.de/10011435935
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