Narrow search
Showing 1 - 7 of 7
Cover Image
Ethical perspectives on sustainability in marketing
Peterson, Mark - In: The SAGE handbook of marketing ethics, (pp. 196-211). 2021
Persistent link: https://www.econbiz.de/10012304957
Cover Image
Modeling country entrepreneurial activity to inform entrepreneurial-marketing research
Peterson, Mark - In: Journal of business research : JBR 113 (2020), pp. 105-116
Persistent link: https://www.econbiz.de/10012230445
Cover Image
Country segmentation based on objective quality-of-life measures
Peterson, Mark A.; Malhotra, Naresh K. - In: Best practices in international marketing, (pp. 141-159). 2002
Persistent link: https://www.econbiz.de/10001680887
Cover Image
An analysis of trade-size clustering and its relation to stealth trading
Alexander, Gordon J.; Peterson, Mark A. - In: Journal of financial economics 84 (2007) 2, pp. 435-471
Persistent link: https://www.econbiz.de/10003464196
Cover Image
Marketing research in the New Millennium : emerging issues and trends
Malhotra, Naresh K.; Peterson, Mark A. - 2007
Persistent link: https://www.econbiz.de/10003538073
Cover Image
Helping marketing research earn a seat at the table for decision-making : an assessment and prescription for the future
Malhotra, Naresh K.; Peterson, Mark A.; Uslay, Can - 2007
Persistent link: https://www.econbiz.de/10003538084
Cover Image
Marketing research : a state-of-the-art review and directions for the twenty-first century
Malhotra, Naresh K.; Peterson, Mark A.; Kleiser, Susan Bardi - 2007
Persistent link: https://www.econbiz.de/10003538167