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The role of external reference price in pay-what-you-want pricing : an empirical investigation across product types
Weisstein, Fei L.
;
Choi, Pilsik
;
Andersen, Peter
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 170-178
Persistent link: https://www.econbiz.de/10012114151
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Price: meanings and significance
Zolfagharian, Mohammadali
;
Weisstein, Fei L.
;
Firat, A. Fuat
- In:
Qualitative consumer research
,
(pp. 161-174)
.
2017
Persistent link: https://www.econbiz.de/10011763382
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