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Hurdles to efficient digital marketing
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Yannopoulou, …
- In:
Digital advertising evolution
,
(pp. 82-93)
.
2025
Persistent link: https://www.econbiz.de/10015404953
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How much is strategic fit important?
Agnihotri, Arpita
- In:
Business strategy series
14
(
2013
)
4
,
pp. 99-105
Persistent link: https://www.econbiz.de/10010197588
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Corporate reputation based theory of choice between organic, hybrid and inorganic growth strategies
Agnihotri, Arpita
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10010400805
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How to avoid regulatory antitrust scrutiny : the behavioral defense
Agnihotri, Arpita
- In:
Business horizons
58
(
2015
)
4
,
pp. 441-447
Persistent link: https://www.econbiz.de/10011300881
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