We argue that there is a system of management ideas, that is, set of institutionalized high level heuristics that guide … operates at multiple levels, particularly the individual, organizational and institutional levels. A system of management ideas … level choices between adopting existing, fashionable management practices versus creating novel management practices. We …

, printed book publishing was a business in decline after years of low or no growth. Newspaper publishers were searching for … business models to replace a modus operandi in which most of their revenue – which rarely covered operating costs – was derived …