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Are third-party green-brown ratings believed? : the role of prior brand loyalty and environmental concern
Kwon, Wi-Suk
;
Englis, Basil
;
Mann, Manveer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 815-822
Persistent link: https://www.econbiz.de/10011436296
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Effects of internal-external congruence-based CSR positioning : an attribution theory approach
Ginder, Whitney
;
Kwon, Wi-Suk
;
Byun, Sang-Eun
- In:
Journal of business ethics : JBE
169
(
2021
)
2
,
pp. 355-369
Persistent link: https://www.econbiz.de/10012436750
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