"This book investigates international perspectives and promotional strategies in the topic area of place branding, highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world"--Provided by publisher.

1. What Is the Rule of Three? -- 2. Strategies for Generalists, Specialists, and Ditch Dwellers -- 3. How Industries Evolve, Mature, and Revitalize -- 4. Ten Ways to Innovate and Revitalize Industries -- 5. Evolving to the Global Rule of Three -- 6. The New Triad Power: Impact on Global Markets,...