Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors affecting the study of...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Marketing
32
Marketing management
30
Marketingmanagement
29
Relationship marketing
29
Beziehungsmarketing
28
Social Web
20
Social web
20
Theorie
20
Consumer behaviour
19
Konsumentenverhalten
19
Artificial intelligence
15
Künstliche Intelligenz
15
Marketing theory
15
Marketingtheorie
15
Decision theory
10
Entscheidungstheorie
10
Viral marketing
10
Virales Marketing
10
Distribution channel
9
Social media
9
Vertriebsweg
9
Customer value
8
Kundenwert
8
Management information system
8
Management-Informationssystem
8
Market research
8
Marktforschung
8
Innovation
7
Internet marketing
7
Mathematisches Modell
7
Online-Marketing
7
Big Data
6
Big data
6
Competition
6
Decision
6
Digitalisierung
6
Digitization
6
Entscheidung
6
Entscheidungsmodell
6
more ...
less ...
Online availability
All
Undetermined
7
Free
3
Type of publication
All
Book / Working Paper
11
Article
10
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Working Paper
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Hochschulschrift
1
Thesis
1
conceptual-paper
1
more ...
less ...
Language
All
English
20
Dutch
1
Author
All
Wierenga, Berend
14
Haenlein, Michael
4
Lans, Ralf van der
4
Kohli, Ajay Kumar
2
Soethoudt, Han
2
Althuizen, Niek
1
Baczynska, Anna
1
Blythe, Paul Andrew
1
Cooke, Alan D. J.
1
Dalebout, Arco
1
Dutta, Soumitra
1
Hewett, Kelly
1
Hillier, Frederick S.
1
Hoover, Jim
1
Huber, Joel
1
Kohli, Ajay K.
1
Korzynski, Pawel
1
Koźmiński, Andrzej K.
1
Kulis, Christopher
1
Leenders, Mark A. A. M.
1
McGraw, A. Peter
1
Morwitz, Vicki G.
1
Romero, Jaime
1
Tomaino, Geoff
1
Waarts, Eric
1
Wood, Stacy
1
Yoo, Kiwoong
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
2
Published in...
All
International series in operations research & management science
3
ERIM report series research in management
2
International Series in Operations Research & Management Science
2
SpringerLink / Bücher
2
European Journal of Marketing
1
European journal of marketing : EJM
1
European management journal
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
Informatie en kennis in de economie : Driee͏̈ntwintigste Vlaams Wetenschappelijk Economisch Congres, Leuven 13 en 14 maart 1998
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
Management report series
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
R&D / INSEAD / INSEAD
1
Springer eBook Collection / Business and Economics
1
Springer eBook Collection / Business and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
20
Other ZBW resources
1
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Theorizing with managers : Nenonen et al. are right on!
Kohli, Ajay Kumar
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1161-1162
Persistent link: https://www.econbiz.de/10011725647
Saved in:
2
Determinants of influence in organizational buying : a contingency perspective
Kohli, Ajay Kumar
-
1986
Persistent link: https://www.econbiz.de/10000766662
Saved in:
3
The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend
- In:
Handbook of marketing decision models
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003755256
Saved in:
4
Beslissingsondersteunende systemen en besluitvorming in marketingsmanagement
Wierenga, Berend
(
contributor
)
- In:
Informatie en kennis in de economie : …
,
(pp. 529-547)
.
1998
Persistent link: https://www.econbiz.de/10001463572
Saved in:
5
Case-based reasoning systems : from automation to decision-aiding and stimulation
Dutta, Soumitra
;
Wierenga, Berend
;
Dalebout, Arco
-
1996
Persistent link: https://www.econbiz.de/10000947325
Saved in:
6
Explaining competitors' reactions to competitive new products : the role of observables and managerial interpretations
Waarts, Eric
;
Wierenga, Berend
-
1998
Persistent link: https://www.econbiz.de/10000168466
Saved in:
7
How the impact of integration of marketing and R&D differs depending on a firmś resources and its strategic scope
Leenders, Mark A. A. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701306
Saved in:
8
Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend
(
contributor
);
Soethoudt, Han
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
Saved in:
9
Supporting creative problem solving with a case-based reasoning system
Althuizen, Niek
;
Wierenga, Berend
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
1
,
pp. 309-340
Persistent link: https://www.econbiz.de/10010401637
Saved in:
10
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
