The C case is the final case in the series that traces the growth of this Internet start-up. The firm has now entered the economic decline of the late 1990s and has been caught in the collapse of the telecom industry. The case explores the options available to Murville and describes how Telezoo...

The B case describes the different strategies initiated by Murville as she attempts to correct the problems highlighted in the A case (UVA-M-0651). The B case develops the thinking and the rationale for Telezoo's new approach to the market and describes how the plan was executed. In addition,...

The B case describes the different strategies initiated by Murville as she attempts to correct the problems highlighted in the A case (UVA-M-0651). The B case develops the thinking and the rationale for Telezoo's new approach to the market and describes how the plan was executed. In addition,...