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Potential benefits and descriptive norms in webrooming : an extended model of goal-directed behaviour
Arora, Sourabh
;
Sahney, Sangeeta
;
Pradhan, Debasis
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 377-397
Persistent link: https://www.econbiz.de/10013398016
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2
Influence of multimarket contact on product line configuration decisions
Sarangi, Subrat
;
Lyngdoh, Teidorlang
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 644-658
Persistent link: https://www.econbiz.de/10014553348
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3
Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.
;
Septianto, Felix
;
Frethey-Bentham, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
Saved in:
4
Flow and information sharing as predictors of ethical selling behavior
Sridhar, Guda
;
Lyngdoh, Teidorlang
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 807-823
Persistent link: https://www.econbiz.de/10012058588
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