New products are highly valued by manufacturers and retailers due to their vital role in revenue generation. Product life cycle curves often vary by their shapes and are complicated by promotional activities that induce spiky and irregular behaviors. We collaborate with JD.com to develop a...

We study how delivery data can be applied to improve the on-time performance of last mile delivery services. Motivated by the delivery operations and data of a food delivery service provider, we discuss a framework that integrates the travel time predictors with the order assignment...

We consider intertemporal pricing in the presence of reference effects and consumer heterogeneity. Our research question encompasses how to estimate heterogeneous consumer reference effects from data and how to efficiently compute the optimal pricing policy. Understanding reference effects is...