Large-scale production of a new vaccine, such as the COVID-19 vaccine, is characterized by evolving demand and production yield uncertainties. Further, following its FDA approval for efficacy and safety, a vaccine may not even be manufacturable due to its low production yield and the resulting...

Markdown as a pricing modality is ubiquitous in retail whereas everyday-low-price (EDLP) remains relatively rare (despite its several advantages, such as simplicity). Using a stylized model, we explore whether and why retailers can use either of these pricing modalities as an effective defense...

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.