The advantage of a strong HR department is employees who are happier, more trustful, and more prone to stay with the company. Furthermore, a strong HR department ensures the selection of employees, who will fit into our set of values and vision. The present study will concentrate on the...

SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to increase its relevance to...

The present research paper evaluates the customer perception and expectation from MNP. “Mobile Number Portability” means the facility, which allows a subscriber to retain his mobile telephone number when he moves from one cellular service Provider to another irrespective of the mobile...

The stock market is characterized by extreme fluctuations, non-linearity, and shifts in internal and external environmental variables. Artificial intelligence (AI) techniques can detect such non-linearity, resulting in much-improved forecast results. This paper reviews 148 studies utilizing...

Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the...