In this paper the authors introduce a specific application of competence marketing: a model adapted for place-, regional-, settlement- and community-marketing. This work is based on previous research programs carried out for several years and practical experience. The paper deals with...

Growing global social and environmental problems draw attention to rethinking traditional marketing approaches. There are many signs of social and environmentally conscious marketing being now rediscovered. The main objectives of our comprehensive research project on social marketing were to...