The normative foundations of the investor centered model of corporate governance, represented in mainstream economics by the nexus-of-contracts view of the firm, have come under attack, mainly by proponents of normative stakeholder theory. We argue that the nexus-of-contracts view is static and...

This chapter reviews the research on marketing and reputation relevant to professional service firms (PSFs). Although there has been relatively little research to date, we organise the material by problematising the issue of marketing within PSFs before introducing reputation and using a...

Although they are generally regarded as antitheticalto one another, entrepreneurship and altruism differ only in degree.Thegoal of entrepreneurs is to create value (economic or non-economic) forthemselves; the altruist's goal, on the other hand, is to create material valuefor others.Viewed from...

We propose a holistic managerial decision making framework that requires managers to take into consideration the three impact dimensions of any decision involving interactions with stakeholders, internal or external. The impact dimensions are a) effectiveness b) operative learning and c)...