Exporting plays a crucial role in accelerating the growth and profitability of firms. It enables them to achieve sustained competitive advantages. Interest in exporting is driven by the changing global economic scenario, liberalization, and emerging global competition. These reasons have...

Transfer pricing remains an inevitable tool for MNCs to carry out intra-company transactions. From the literature, misuse of transfer pricing has been observed with respect to advertisement, marketing and promotion (AMP). This research paper attempts to demonstrate the instances wherein abuse of...

The case is about a visionary entrepreneur who diversified his dairy business into related product category i.e., the ice-cream known as “Tasty Ice Cream” and entered into the nascent market of Ahmedabad city. The concept of ice-cream was very innovative at that time and there was only one...

Exporting is crucial to a country’s trade performance in terms of increasing its foreign exchange reserves and improving the terms of trade. At the firm-level too, exporting serves significant purpose by enhancing sustainability, profitability, and competitive position of firms in long-run....