This book bridges the disciplines of micro-economics and social policy in general, and, in particular, behavioral/explanatory social policy and public choice theory, plus Leibenstein's X-efficiency theory. Being trained as an economist and social policy scientist, the author leaps out of the...

"This book presents a new step farther into the twenty-first century, for the first time truly combining a comprehensive global data analysis with social policy theory development. The theory of global ideal-typical welfare regimes, also known as the “Ten Worlds of Welfare Regime Theory”, as...

This paper sets out to discuss the new organizing concept of the human capital welfare state (a special type of a social investment welfare state). It starts with the beginning of new organizing principles for the welfare state of the last one or two decades, such as the Third Way in the United...

Recognition tests are a very popular means of assessing the memory effectiveness of advertisements. Unfortunately the recognition scores obtained by current methods reflect both the memory for an advertisement and the response biases of the respondents. The authors introduce the theory of signal...

Few studies offer a theoretical explanation of the differential effects of massed and spaced advertising. Consequently, conclusions have been mixed. The authors introduce the stimulus sampling model of spacing effects based on Estes' mathematical learning theory. The model posits that massed...