While considerable evidence exists on contract design for outsourced information technology (IT) services, limited work has systematically examined the partner selection strategies of firms seeking to outsource their IT services in tandem with overall dynamics in the market for IT outsourcing....

While prior research has studied the motivations of individuals to consume content on social media platforms, limited work exists on how contributors are motivated to create content. We examine the role of peer influence in content production on YouTube, where content creators are competing for...