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Distribution channel choice in a market with complementary goods

Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10001041166

When is the best ship a leaky one? : Segmentation, competition and gray markets

Coughlan, Anne T.; Soberman, David A. - 1998 - (Rev. version of 98/09/MTK)

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On credible delegation by oligopolists : a discussion of distribution channel management

Coughlan, Anne T. - In: Management science : journal of the Institute for … 35 (1989) 2, pp. 226-239

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Salesforce compensation : theory and managerial implications

Coughlan, Anne T. - In: Marketing science 8 (1989) 4, pp. 324-342

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Optimal reverse channel structure for consumer product returns

Shulman, Jeffrey D.; Coughlan, Anne T.; Savaskan, R. Canan - In: Marketing science 29 (2010) 6, pp. 1071-1085

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Price-matching guarantees, retail competition, and product-line assortment

Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science 28 (2009) 3, pp. 580-588

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Marketing channels

Anderson, Erin; Stern, Louis W.; Ansary, Adel I. el- - 2006 - 7. ed.

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International market entry and expansion via independent or integrated channels of distribution

Anderson, Erin; Coughlan, Anne T. - 2008

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Minimum advertised pricing : patterns of violation in competitive retail markets

Israeli, Ayelet; Anderson, Eric T.; Coughlan, Anne T. - In: Marketing science 35 (2016) 4, pp. 539-564

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Price-Matching Guarantees, Retail Competition, and Product-Line Assortment

Coughlan, Anne T.; Shaffer, Greg Eric - 2022

Price-matching guarantees (PMGs) are offers to match or beat a competitor's price on a specific item. Such guarantees are extremely common in U.S. retail practice, and appear on their face to be very beneficial to consumers because they make an implicit promise to the consumer that she "won't...

Persistent link: https://www.econbiz.de/10013291661