An annual flu shot is one of the least controversial and most widely-recommended preventative health measures. In spite of such advice, only a fraction of those who are suggested to get a flu shot actually receive it. We focus on past personal outcomes to understand how individual learning in...

An annual flu shot is one of the least controversial and most widely-recommended preventative health measures. In spite of such advice, only a fraction of those who are suggested to get a flu shot actually receive it. We focus on past personal outcomes to understand how individual learning in...

In this paper, we empirically study how flagship entry in an online marketplace affects consumers, the platform, and various sellers on the platform. We find flagship entry may benefit consumers by expanding the choice set, by intensifying price competition within the entry brand, and by...

This essay reviews the theoretical and empirical literature on quality disclosure and certification. After comparing quality disclosure with other quality assurance mechanisms and describing a brief history of quality disclosure, we address three key theoretical issues: (i) Why don't sellers...