We advance research on corporate diversification by joining insights from the demand-side and relational views in strategy to offer a novel theory of client-led diversification. We propose that client-led diversification results from a combination of the customer-driven opportunities emphasized...

Compared to the large-scale enterprises of the past, digital firms tend to be narrower in their vertical scope (hyperspecialization) but larger in their scale (hyperscaling). We explain this phenomenon through a theory about the simultaneous impetus towards scale and specialization created by...