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Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
Amrouche, Nawel; Martín Herrán, Guiomar; Zaccour, Georges - 2008
Persistent link: https://www.econbiz.de/10003786967
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National brand's local advertising and wholesale-price incentive under prior versus no prior information
Amrouche, Nawel; Yan, Ruiliang - In: Industrial marketing management : the international … 64 (2017), pp. 161-174
Persistent link: https://www.econbiz.de/10011738518
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Mobile channel and channel coordination under different supply chain contexts
Amrouche, Nawel; Pei, Zhi; Yan, Ruiliang - In: Industrial marketing management : the international … 84 (2020), pp. 165-182
Persistent link: https://www.econbiz.de/10012162493