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Theory
Consumer behaviour
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22
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11
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11
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Kamakura, Wagner A.
37
Wedel, Michel
15
Lenk, Peter
3
Russell, Gary
3
Agrawal, Jagdish
2
Balasubramanian, Siva
2
DeSarbo, Wayne S.
2
Elrod, Terry
2
Johnson, Richard
2
Ledolter, Johannes
2
Moon, Sangkil
2
Neslin, Scott
2
Russell, Gary J.
2
Srivastava, Rajendra K.
2
Venkatesh, R.
2
Andrews, Rick
1
Ansari, Asim
1
Arora, Neeraj
1
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1
Bayus, Barry L.
1
Bemmaor, Albert C.
1
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1
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1
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1
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1
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1
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1
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1
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Journal of marketing research : JMR
3
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Conjoint measurement : methods and applications
1
International Series in Quantitative Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International series in quantitative marketing : ISQM
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Onderzoeks-memorandum / Rijskuniversiteit Groningen, Instituut voor Economisch Onderzoek / Institute of Economic Research, University of Groningen
1
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1
Research report / Graduate School Research Institute Systems, Organisation and Management / Graduate School Research Institute Systems, Organisations and Management
1
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1
An analysis of assortment choice in grocery retailing
Kwak, Kyuseop
;
Duvvuri, Sri Devi
;
Russell, Gary J.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
Saved in:
2
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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3
A note on "The use of categorical variables in data envelopment analysis"
Kamakura, Wagner A.
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1273-1276
Persistent link: https://www.econbiz.de/10001060057
Saved in:
4
Market segmentation : conceptual and methodological foundations
Wedel, Michel
;
Kamakura, Wagner A.
-
2000
-
2. ed.
Persistent link: https://www.econbiz.de/10001422025
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5
Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel
;
Kamakura, Wagner A.
-
1993
Persistent link: https://www.econbiz.de/10000870840
Saved in:
6
The information content of response latencies in conjoint experiments
Haaijer, Marinus E.
;
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000988149
Saved in:
7
A simulated likelihood latent variable approach for incomplete mixed outcome data
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000991881
Saved in:
8
A probabilistic choice model for market segmentation and elasticity structure
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 379-390
Persistent link: https://www.econbiz.de/10001075767
Saved in:
9
Optimal bundling and pricing under a monopoly : contrasting complements and substitutes from independently valued products
Venkatesh, R.
;
Kamakura, Wagner A.
- In:
The journal of business : B
76
(
2003
)
2
,
pp. 211-231
Persistent link: https://www.econbiz.de/10001776324
Saved in:
10
Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A.
- In:
International journal of research in marketing : IJRM ; …
11
(
1994
)
5
,
pp. 451-464
Persistent link: https://www.econbiz.de/10001175290
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