Comparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean differences, differences in the structural relations) might be severly...

In economies with a growing service sector, the importance of intangible assets like brands, customer relationships, and organizational capabilities is rapidly increasing, as is the importance of information and knowledge for the production of goods and services. New concepts in such areas as...

Immer mehr Unternehmen und Privatpersonen nutzen das World Wide Web als Kommunikationsmittel. Es liegt daher nahe, das neue Medium auch in der Markt- und Sozialforschung einzusetzen. Auf der Basis einer Potenzialanalyse im Lichte der modernen Markt- und Sozialforschung untersucht Axel Theobald...

Evaluative conditioning is an important determinant of consumers' likes and dislikes. Three experiments show that it can result from two types of learning. First, stimulus-stimulus (S ndash; S) or referential learning allows a conditioned stimulus (e.g., a brand) to acquire valence by triggering...

Internet, par sa nature globale, apporte de nouvelles opportunités de recherche et d'affaires dans des contextes multiculturels. Or, une situation exolingue accroît le risque d’imprécision ou de confusion linguistiques. Les auteurs de cet article présentent une synthèse des méthodes...

Qualitative surveys enjoy huge popularity among business cycle analysts and research institutes since they provide fast information on the stance of the economy. However, in order to derive quantitative statements researchers have to rely on assumptions about the relation between quantitative...