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Multiplicative versus additive models in measuring service quality
Park, Sang-June; Yi, Youjae; Lee, Yeong-Ran - In: Total quality management & business excellence 34 (2023) 15/16, pp. 2105-2123
Persistent link: https://www.econbiz.de/10014443893
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An investigation of the structure of expectancy-value attitude and its implications
Yi, Youjae - In: International journal of research in marketing : IJRM ; … 6 (1989) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10001088008
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The discount is unfair : egocentric fairness in risky discounts
Choi, Sungchul; Park, Sang-june; Qiu, Chun; Stanyer, Mike - In: Journal of economic psychology : research in economic … 39 (2013), pp. 32-43
Persistent link: https://www.econbiz.de/10010235614
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Valuation of adopters based on the Bass model for a new product
Park, Sang-June; Choi, Sungchul - In: Technological forecasting & social change : an … 108 (2016), pp. 63-69
Persistent link: https://www.econbiz.de/10011610587