A wealth of research in recent decades has seen the economic approach to human behavior extended over many areas previously considered to belong to sociology, political science, law, and other fields. Research has also shown that economics can illuminate many aspects of sports, including soccer....

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout

A wealth of research in recent decades has seen the economic approach to human behavior extended over many areas previously considered to belong to sociology, political science, law, and other fields. Research has also shown that economics can provide insight into many aspects of sports,...

Chapter 1 Introduction -- Chapter 2 Demand, Technology, and the Theory of the Firm -- Chapter 3 Introductory Game Theory and Economic Information -- Chapter 4 Behavioral Economics -- Chapter 5 Perfect Competition and Market Imperfections -- Chapter 6 Monopoly and Monopolistic Competition --...