Globalization has been developing since 1980 and it was an important reason of some changings and development in not only world economy, but also our daily life. There are some reasons affected on the development of globalization. To exemplify, ending of cold war with the collapsing of Union of...

Traditionally, marketers have used the marketing information system (MkIS) and its components to inform the decision-making process. Central to the process was the use of marketing research. Today with the development of customer databases, the marketer has a significant additional weapon in his...