This is a sophistic paper with no empirical data, no evaluation of performance indicators, and no managerial implications which examines the relationship between academic research and management practice. The Industrial Marketing and Purchasing (IMP) tradition is used as a case study to evaluate...

While it is vital that market research information should be accurate, other criteria are also important in evaluating the success of a market research project. Was the information also timely, relevant, and unique? Much effort in marketing research is devoted to enhancing research accuracy, an...