This study examines how network structure and dynamics interplay with the effect of social influence to facilitate diffusion. The context we consider is the diffusion of a new smartphone from a major wireless carrier in two medium-sized cities in China. The study is carried out in three stages:...

Today’s consumers often encounter choices that are available sequentially and that expire quickly, such as when using an online dating app or when shopping for sales of online streaming services and daily deals. In such situations, consumers make decisions while facing uncertainty about future...

Households incur transaction costs when choosing among offline stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus offline. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...

Peer-to-peer (P2P) sharing marketplaces enable sharing of idle resources. When a renter requests an owner's resource, the owner needs to decide whether to accept the request: accepting it helps him fill up the idle periods of the resource and generate a payoff, but reduces the flexibility to...

Households incur transaction costs when choosing among off-line stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus off-line. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...