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Marketing letters : a journal of research in marketing
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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Making marketing accountable : a broader view
Lemon, Katherine N.
;
Seiders, Kathleen
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 201-208)
.
2006
Persistent link: https://www.econbiz.de/10003430328
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2
How is retargeting related to purchase incidence, channel choice, and purchase quantity?
Mark, Tanya
;
Dhar, Tirtha
;
Verhoef, Peter C.
;
Lemon, …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
2
,
pp. 275-288
Persistent link: https://www.econbiz.de/10015125214
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3
Product line extension in consumer software markets in the presence of free alternatives
Baird, Aaron
;
Miller, Chadwick J.
;
Raghunathan, T. S.
; …
- In:
Information systems research : ISR
27
(
2016
)
2
,
pp. 282-301
Persistent link: https://www.econbiz.de/10011508093
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4
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
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5
The differential impact of uncertainty on the evaluation of material and experiential purchases
Gallo, Iñigo
;
Miller, Chadwick J.
;
Haghighi, Nasir
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10015125206
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6
Auxiliary theories as translation mechanisms for measurement model specification
Sajtos, Laszlo
;
Magyar, Bertalan
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3186-3191
Persistent link: https://www.econbiz.de/10011507975
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