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Givers eschew gifts that are inferior to their own : how social norms, regulatory focus, and concerns about offending lead givers astray

Givi, Julian; Das, Gopal - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 363-376

Persistent link: https://www.econbiz.de/10014289845

Failing to give the gift of improvement : when and why givers withhold self-improvement gifts

Reshadi, Farnoush - In: Journal of business research : JBR 165 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014331816

Who cares more? : a giver-recipient asymmetry in the importance of selecting a good gift

Mu, Yumei; Givi, Julian - In: European journal of marketing 59 (2025) 1, pp. 59-85

Persistent link: https://www.econbiz.de/10015198469

Sentimental value and gift giving : givers' fears of getting it wrong prevents them from getting it right

Givi, Julian; Galak, Jeff - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 473-479

Persistent link: https://www.econbiz.de/10011789703

A social norms-based framework for understanding and predicting giver-recipient discrepancies in gift selection

Givi, Julian; Galak, Jeff - In: European journal of marketing 58 (2024) 4, pp. 1115-1140

Persistent link: https://www.econbiz.de/10015047356

Experiental value : a review of research methods

Varshneya, Geetika; Das, Gopal; Khare, Arpita - In: The marketing review 17 (2017) 2, pp. 179-197

Persistent link: https://www.econbiz.de/10011820679

Strategic Positioning of Store Brands

Das, Gopal - 2009

Currently, Indian market is witnessing a retail boom with organized retailers offering a whole assortment of goods and services under one roof with good shopping environment. Private brands are gradually taking more space of retailers' shelf space in developed western economies. As competition...

Persistent link: https://www.econbiz.de/10012719566