Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Who would subscribe for a car?...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Consumer behaviour
10
Konsumentenverhalten
10
Willingness to pay
10
Zahlungsbereitschaftsanalyse
10
Social Web
7
Social web
7
Internet marketing
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
Online-Marketing
5
Preismanagement
5
Pricing strategy
5
Brand
3
Brand management
3
Creativity
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Kreativität
3
Markenartikel
3
Markenführung
3
Social network
3
Social relations
3
Soziale Beziehungen
3
Soziales Netzwerk
3
Theorie
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
Algorithm
2
Algorithmus
2
Authenticity
2
Betriebliche Wertschöpfung
2
Conjoint analysis
2
Conjoint-Analyse
2
Crowdsourcing
2
Customer integration
2
Influencer
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Hofstetter, Reto
3
Dierksmeier, Claus
1
Krohmer, Harley
1
Miller, Klaus Matthias
1
Nair, Harikesh
1
Schultz, Mario D.
1
Seele, Peter
1
Shriver, Scott K.
1
Zhang, Z. John
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social ties and user-generated content : evidence from an online social network
Shriver, Scott K.
;
Nair, Harikesh
;
Hofstetter, Reto
- In:
Management science : journal of the Institute for …
59
(
2013
)
6
,
pp. 1425-1443
Persistent link: https://www.econbiz.de/10009777020
Saved in:
2
A de-biased direct question approach to measuring consumers' willingness to pay
Hofstetter, Reto
;
Miller, Klaus Matthias
;
Krohmer, Harley
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10012506517
Saved in:
3
Mapping the ethicality of algorithmic pricing : a review of dynamic and personalized pricing
Seele, Peter
;
Dierksmeier, Claus
;
Hofstetter, Reto
; …
- In:
Journal of business ethics : JBE
170
(
2021
)
4
,
pp. 697-719
Persistent link: https://www.econbiz.de/10012546519
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
