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In this paper, we examine how the introduction of network externalities impact an open and vertically integrated platform’s post-merger contractual relationship with third-party sellers distributing through its marketplace. Regardless of whether the platform uses linear contracts or two-part...
Persistent link: https://www.econbiz.de/10014077333
In this paper, we examine how the introduction of network externalities impact an open and vertically integrated platform’s post-merger contractual relationship with third-party sellers distributing through its marketplace. Regardless of whether the platform uses linear contracts or two-part...
Persistent link: https://www.econbiz.de/10014079317
Entrants often need to make considerable sunk investments whose returns are highlyuncertain. The option to exit the market if returns are low helps to reduce investment risksand can be an important impetus to investment. We examine the interaction between exitpolicy and up-front investment by...
Persistent link: https://www.econbiz.de/10013218453
We study the competitive effects of a vertical merger in a digital industry where an integrated incumbent (closed ecosystem) competes with an open ecosystem formed by an upstream supplier (ecosystem gatekeeper) and two downstream retailers selling differentiated products. Absent innovation, the...
Persistent link: https://www.econbiz.de/10013212828
This paper surveys the most recent contributions on the competitive effects of parity provisions in vertical industries. We explain that those effects depend on the scope of parity, the complexity of the vertical supply chain, the business model operated by sellers and distributors, and the...
Persistent link: https://www.econbiz.de/10012844255
We consider a three-level supply chain where a monopolistic seller distributes its product both directly through its own distribution channel and indirectly through platforms accessed by intermediaries competing for final consumers. In this setting, we examine the welfare effects of platform...
Persistent link: https://www.econbiz.de/10012862818
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